Agence de communication Carcassonne A profession that designs, programs, and creates visual communications. These visual communications are generally made by industrial means. They have a specific purpose and are intended to communicate specific messages to certain social groups. This activity allows you to graphically communicate ideas and facts. It also incorporates aesthetic, technological, and social communication forms. Visual communication design is also known as graphic communication design. Some associate the term figure with the printing industry. However, they understand that visual messages can be channeled through many media other than print.
The demand for graphic designers has increased dramatically due to rapid growth in information exchange. This is especially true because of the advancement of new technologies and the need for attention to human factors that go beyond the capabilities of engineers.
Among the many categories of graphic design that are used is advertising design and editorial design as well as corporate identity design, corporate web design, corporate branding design, corporate logo design, web design packaging design, typographic, signage, multimedia design, and others.
History of Graphic Design
In terms of their preparation, activities, and goals, the definition of graphic design is quite recent. While there isn’t consensus about the exact date, some dates it to the interwar period. Others believe that graphic design began to be identified as such in the late nineteenth century.
Specific graphic communication purposes may have their roots in Paleolithic cave painting and the birth of written English in the third millennium BC. C. However, the differences in work methods and training required auxiliary science are so great that it is difficult to identify the current graphic designer with the prehistoric man with the lithographer 1890 or the xylograph 15th century.
This diversity of opinions is due to the fact that not all graphic designs are created equal.
Folio 114: A page taken from the Book of Kells. It contains decorated text and the Tunc dicut illis. A page layout and example of art from the Middle Ages.
The Book of Kells is a Bible written by monks from Ireland in the ninth century CE. It is a beautiful example of graphic design. This is a graphic illustration of high artistic value and quality. It can be used as a model for learning how to design. However, others think it is a graphic design product because it is not adapted to current graphic design projects.
Graphic design is closely connected to the history of typography. This may be because almost all graphics designs include these items. When discussing the history of graphic design, typography also mentioned the Trajan column and medieval miniatures, Johannes Gutenberg’s printing press and the evolution of the book business, the posters Parisian Arts Movement and Crafts Art and Crafts (Arts and Crafts), William Morris and Bauhaus, among others.
Johannes Gutenberg introduced movable type, making books more affordable to produce and facilitating their distribution. Incunabula, the first printed book, was a role model for the 20th century. This era is known for its graphic design, especially the typefaces that these early typographers used, or Humanist because of its predominant philosophical school.
The late nineteenth century saw no significant changes after Gutenberg. In Britain, however, there was an attempt to make a clear distinction between the applied and fine arts.
In The 19th Century
The Kelmscott Press published the first page of “The Nature of Gothic”, a book by John Ruskin. The Arts and Crafts was created to revitalize medieval art, inspire in nature and labor.
In the 19th century, visual message design was divided between two professionals: the publisher and the artist. The first was a skilled artist, while the second was a craftsman. Often they were both from the same school of arts and crafts. The printer saw typography as art. He used ornaments to choose fonts for his compositions. Typography was a child to the artist, with more emphasis on ornamental and illustrative elements.
The William Morris Kelmscott Press published a number of important graphic products Arts and Crafts Movement, (Arts and Crafts), and built a profitable business on the design and sale of high-end luxury books to the upper class. Morris established the distinction between design and production of works of graphic design. The Kelmscott Press’s work is distinguished by its recreations of historical styles, particularly medieval.
Poster for Paris’ Moulin Rouge. Henri de Toulouse-Lautrec created this poster in 1891 using color lithography. Art Nouveau is a graphic design tool that enhances visual clarity and graphic design.
The Bauhaus Isotype. Walter Gropius founded it in 1919. It is the birthplace for graphic design.
Given Poster for Matinee. In January 1923, Theo van Doesburg made this poster. This free font organization reflects the spirit of Dada, irrationality and freedom, and is opposed to the status quo.
Design of corporate identity for Lufthansa by the Development Group 5 at the HFG Ulm. Ulm School was a turning point in design history, as it established the scientific method of designing.
The National Park Service of the United States currently uses pictograms. The 1950s saw the development of simplified symbols forms.
The early twentieth-century design, along with the fine arts, was a response to the decrepit typography and design of late nineteenth century.
It was a concept that survived into the nineteenth century. The popularity of ornamentation, the increase in measurement changes, and the typographical style one-piece design were all signs of good design. Art Nouveau was a movement that promoted higher order visual composition with its explicit desire for stylistic. The Art Nouveau maintained a high degree of formal complexity but did so in a strong visual consistency. It eliminated the variety of typographic styles within one graphic piece.
The second decade of twentieth century saw dramatic changes in graphic design due to the political turmoil and art movements. The Dada, De Stijl and Suprematism as well as Cubism and Constructivism, Futurism and Futurism created a new vision which influenced all facets of visual arts and design. These movements were opposed to decorative arts, and popular, as was the Art Nouveau, which, under the influence from the new interest of geometry, evolved into Art Deco. All of these movements represented a radical and transgressive spirit in all arts at the time. In this period, there were many publications and manifestos that artists and educators could use to express their opinions.
In the 1930s, graphic design was redesigned to highlight the most interesting aspects of composition. This was a significant graphic style shift. It shows a response against eclecticism ornamentalist organicism of the time and proposes something more minimalistic and geometric. This style was influenced by Constructivism and Neoplasticism, Bauhaus, De Stijl, and Bauhaus and played a significant role in the development and evolution of graphic design in the 20th century. The increasing use of visual forms as communication elements was another important aspect in professional practice. This feature was most prominent in the Dada and De Stijl designs.
Modern typography’s symbol is the sans serif font. This font was inspired by industrial designs of the late 19th century. Highlights include Eric Gill and Edward Johnston (author of the font for London Underground).